For the launch of the new cellophane packaging for Célébration biscuits, the agency Orfé enlisted our services for 3D modeling as well as 2D and 3D animation for their TV and digital campaign. To clearly showcase the new packaging, our team modeled both the original cardboard box and the new cellophane version, also enabling it to open and reveal the biscuits inside. Particular attention was paid to the chocolate molding featuring the Château emblem, as well as to the texture of the biscuits. Based on the agency’s storyboards, our motion design work brings strong visual impact and dynamic energy to this colorful campaign.